What is your Business name?What do you sell or offer?Products, services, or both — describe it simply, as you would to a friend.What makes you genuinely different from others in your space?Try to avoid “great quality” or “amazing service” — those are a given. What’s the real thing?Who are your top 1–2 competitors?Just their names. We’ll use this to make sure we don’t sound like them.Who are your top 1–2 inspirations?What you want to look like, How do you want to be perceived onine?Who is your ideal customer?Think about their age, lifestyle, what their day looks like — paint a picture of the person, not just a demographic.What does your customer want more than anything?The deeper desire — not just “a good product” but the feeling or result behind it.What keeps them up at night? What frustrates them?The problem or worry your brand helps solve.What does a happy customer say after working with you?If you have a real quote or review that captures it, paste it here.Describe your brand's personality in 5 words.e.g. Warm · Bold · Down-to-earth · Trustworthy · WittyIf your brand were a person, who would they be?A celebrity, a character, a type of person — whatever paints the clearest picture. Explain why too, if you can.What should your brand NEVER sound like?e.g. corporate, pushy, overly formal, preachy, try-hard, overly casual…Can you share an example of writing or content you love?Could be your own past content, a competitor you admire, a brand in a completely different industry — anything that says “yes, that’s the vibe.” Paste it or describe it.What are the main topics your brand always comes back to?Think of 3–5 recurring themes. These are the things you could talk about every week and never run out of content. e.g. Education, Behind the scenes, Customer stories, Product focus, Lifestyle.Which platforms are you active on?Is the tone or style different on any of those platforms?e.g. “LinkedIn is more professional, Instagram is relaxed and real, email is more personal.”What kinds of campaigns do you typically run?e.g. new product launches, seasonal sales, awareness content, giveaways, educational series, etc.What are your brand colours?Hex codes are ideal, but descriptions work too — e.g. “warm terracotta, cream, and forest green.”How would you describe your overall visual vibe?e.g. Clean and minimal · Bold and punchy · Earthy and organic · Luxury and editorial · Fun and colourfulWhat fonts do you use? (If you know them)If you’re not sure, describe the style — e.g. “elegant serif”, “modern and clean”, “bold display font.”Any visual do's and don'ts?Things you always want to see, or things you never want in your visuals.Are there any words, topics, or claims you must never use?This could be for legal reasons, brand reasons, or just because it doesn’t feel right.Is there anything that must appear in your communications?e.g. A tagline, a brand hashtag, a disclaimer, a specific sign-off, etc.Share 1–3 examples of content or copy that you feel perfectly captured your brand.Could be a social post, an email, a product description, a campaign — anything that made you think “yes, that’s exactly us.” Paste the text, drop a link, or describe it. Past performance doesn’t matter — we’re just looking for the voice.Anything else you want us to know?Anything that doesn’t fit above — context, history, strong opinions, pet peeves. All welcome.Consent *Yes, I agree with the privacy policy and terms and conditions.Submit
